Overview:
Established in 1997, Dutch Flowers is an e-commerce platform specializing in the sale of premium flowers and floral arrangements. We partnered with Dutch Flowers to integrate advanced solutions that improve customer experience, automate backend tasks, and boost online visibility.
Key Enhancements:
- Google Shopping API Integration: Coding Flock integrated Google Shopping API into the Dutch Flowers platform, enabling synchronization of product data with Google Shopping. Thus, This allows them to showcase their products directly on Google search results, reaching a broader audience and improving visibility in the competitive floral market. As a result, Customers can now discover and purchase products from Dutch Flowers through Google Shopping listings, resulting in increased sales and more targeted traffic.
- Google Content API Implementation: To enhance the product data accuracy across Google’s services, Coding Flock implemented Google Content API. As a result, this powerful integration allows Dutch Flowers to efficiently manage their product feed on Google Merchant Center and keep their listings up to date. Real-time synchronization ensures that customers always see the latest stock information, product prices, and descriptions across Google platforms, which improves user experience and reduce the risk of incorrect data.
- Automating Fleura API Integration: The Fleura API is a crucial tool for DutchFlowers’ supply chain and inventory management. We enhanced this integration by optimizing the process of fetching product data, stock levels, and updates directly from Fleura. This automation reduces manual entry and boosts operational efficiency. As a result, product availability is always accurate, stock levels are updated automatically, and data flows seamlessly between systems.
- Admin Panel Enhancements: The admin panel of Dutch Flowers was revamped to improve task management and improve usability. The admin panel is now more efficient, allowing administrators to easily manage products, orders, customer data, and marketing campaigns. Automated workflows were introduced, enabling Dutch Flowers’ team to perform tasks such as inventory updates, order tracking, and reporting with minimal manual intervention.
- Frontend Development in Vue.js: To provide DutchFlowers’ customers with a sleek, modern, and responsive shopping experience, we enhanced the frontend using Vue.js. This progressive JavaScript framework allows for fast, real-time updates on product availability, prices, and user interactions without reloading the page. The smooth user interface optimizes performance across all devices, ensuring a pleasant shopping experience on both desktop and mobile.
Technologies Used:
- Backend: CodeIgniter (PHP Framework)
- Frontend: Vue.js (JavaScript Framework)
- API Integrations: Google Shopping API, Google Content API, Fleura API
- Admin Panel: management interface using CodeIgniter
CodingFlock’s expertise in e-commerce development and API integration helped DutchFlowers modernize their platform. We enhance their operational workflows, and reach more customers through Google’s powerful advertising and shopping tools.
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